These Are the Top Travel Trends of 2024, According to American Express Travel (2024)

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Demand for premium travel continues at a torrid pace in 2024. Not only is that being reflected in the first few months of the year, but also in the newly released trend report byAmerican Express (Amex) Travel. The study explored travel behaviors and trip planning from participants living in seven countries: Australia, Canada, Mexico, Japan, India, the United Kingdom, and the United States.

The majority of respondents are planning major milestone-like trips, even if there isn’t necessarily an occasion to celebrate. And 84 percent of people surveyed plan to spend more or the same amount of money on travel in 2024 compared to last year. That includes destinations likeAntarcticaand theGalapagos Islands. (Travel agents and advisors are making a resurgence as well, with over 50 percent of people looking to leverage a travel agent or trusted advisor to book, likeT+L’s A-List.)

“The report shows that demand for travel is continuing, and that people are building itineraries to create memories—being intentional about the places they are going, and the things they are doing when they get there,” Audrey Hendley, president of American Express Travel, told Travel + Leisure.

Meanwhile, if 2023 was the year of “gig-tripping” (and the Taylor Swift effect), then 2024 is the year of long-distance travel for sporting events. Amex’s survey showed that 67 percent of millennial and Gen Z respondents are interested in traveling for sports in 2024. Paris, Miami, and New York City are the top three cities for sports travel, according to Amex. (Paris is hosting theOlympic Games this year, Miami is hosting Formula 1, and New York City has the U.S. Open Tennis.)

In addition, solo travel will be a prominent theme in 2024, with 76 percent of millennials and Gen Z (compared to 69 percent of all respondents) saying they plan to take a solo trip this year, with a majority centered around self-love and treating themselves.“It is really interesting to see how many people are embracing solo travel,” said Hendley. “We’re seeing changes with younger travelers in particular."

Finally, Amex says that 2024 will be a notable year for spontaneous trips or what they’re calling “on-a-whim travel.” Nearly 80 percent of travelers say they plan to take a spur-of-the-moment trip, while 44 percent of respondents even expressed a preference for a spontaneous trip instead of having all the details planned. In fact, there are entire companies (likePack Up & GoandCompetitours) that offer complete itineraries where none of the details are provided in advance.

For something a bit less extreme, Henley recommended leaving unplanned time on existing trips to experience local culture and activities. “I just took an incredible trip to Thailand and relied on local experts and tour guides to show me the ‘real’ sites. I would have missed out on these local experiences – and so much incredible food – if I hadn’t left room in my itinerary to be impulsive and truly explore,” she said.

To learn more visit go.amex.